I think I’ve actually hit on the perfect plan to get me past my lack of preparedness for Christmas this year – I’ve decided to just look past it all and to focus on next year instead! There is so much to look forward to in the summer months here in Adelaide and one of the most exciting events is the annual Cellar Door Wine Festival which will be held from Friday 22 until Sunday 24 February, 2013.
The concept for the festival originally came about when the management of Adelaide’s Convention Centre began discussing ideas to maximise occupancy at the Centre, particularly during periods like January and February where the conference industry tends to slow down, but when Adelaide is at it’s busiest with tourists enjoying other events. That led the Centre to creating the Cellar Door Wine Festival which, in 2012 and only in its second year, attracted more than 6,500 visitors, providing an opportunity for visitors to sample free tastings from 150+ wineries across 12 iconic South Australian regions.
Originally, the Adelaide Convention Centre tried to find an event management company to run the Cellar Door Wine Festival – or to share the risk with – but couldn’t find anyone willing or able to take on the event and so decided to run the event themselves. This move proved hugely successful and in just two years the Cellar Door Wine Festival has been established as a major consumer event in Australia and has added a wine trade component to help put the spotlight on South Australia’s premium wine and food producers.
In fact, the Cellar Door Wine Festival has proved so popular that it has now been recognised with two national awards for excellence by the Exhibition and Event Association of Australasia. The Festival was recently announced as the winner of the Best Consumer Show under 10,000 square metres and overall winner of the Best Australian Show at the Association’s annual awards ceremony. These awards follow the Festival recently being shortlisted for a national tourism award after it won the 2012 South Australian Tourism Award (SATA) in the Festival and Events category and is starting to attract international interest, particularly from China.
Next year’s event has attracted 30 new wineries, bringing the number of participating exhibitors to a staggering 170, with thousands of wines to showcased from 13 iconic South Australian regions. There will be several new Masterclasses, including an “SA Seafood and White Wine Showcase” and “Emerging Trends” – a journey through the newest and most exciting varietals to hit the shelves. Next year’s Festival will also – excitingly for a greedy girl like me – put a greater emphasis on South Australian food with a Tastes of SA Demonstration Stage and a new food producer’s area.
Tickets for the event are available on the website, with a very special offer for those who get in for the “early-bird” prices before December 31 – what a great Christmas (oh, there’s that word again) gift for the
boozer wine connoisseur in your life!
The Cellar Door Wine Festival folk have very kindly given me five double passes – that’s one each for 5 of you! Entry couldn’t be simpler – just log in below and leave a comment naming your favourite South Australian wine, then go to the Cellar Door Wine Festival Facebook page and “Like” them. Extra entries may be gained by “Liking” Lambs’ Ears on Facebook or following either Lambs’ Ears or the Cellar Door Wine Festival on Twitter – check out the terms and conditions below.
TERMS AND CONDITIONS
1. This competition is open to Australian residents only.
2. Log in to enter, using the entry form below, and click on each task to view the instructions.
3. The first 2 tasks are mandatory and must be completed to enter the competition. Subsequent tasks are optional, but will gain you more entries, thus more opportunity to be a winner.
4. Make sure you record your entry to be counted.
5. I have 5 double passes to Adelaide’s Cellar Door Wine Festival to give away.
6. Five lucky winners will be drawn at random.
7. The winners will be notified by email and their names will be posted here.