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Home » Artisans and producers » SA’s FIRST state wine festival!

SA’s FIRST state wine festival!

24/11/2010 by Amanda

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The months of February and March in Adelaide have become the most exhausting months of the year!  At that time we have the Tour Down Under, the Fringe Festival, WOMAD, the Clipsal 500 V8 Supercars, the Adelaide Film Festival and the Adelaide Cup carnival.  There is not a hotel bed to be had in town as the city buzzes with the 600,000+ visitors that are here during this frenzy, which makes it the perfect time to show off something at which we are very good indeed!  With so many events competing for attention, our interstate and international visitors have to juggle their time here, often struggling to visit more than one or two of our internationally recognised wine regions, so it seems only logical to present them all in one place at the time when we have the most visitors.  South Australia produces most  – and some of the best – of Australia’s wine, boasts some of the oldest individual vines in the world, has a diverse range of regions and is considered to be the wine industry’s “powerhouse” state and yet, astonishingly, we have never had a state wine celebration here!  Taking advantage of our world-class venue, the award winning Adelaide Convention Centre, the first ever state wine festival, the Cellar Door Wine Festival – Adelaide will be held there over 3 days from Friday 25 to Sunday 27 February, 2011!

The Australian wine industry is currently under pressure – both from the dollar and from the growing number of imported wines available here and this is the perfect opportunity to showcase and support our own world-class products.   The Australian wine industry has worked hard to put our wine where it belongs on the world stage and this will be a chance for our very talented winemakers to present their histories and their stories while  sharing with the consumers the experience of their wares.   The Cellar Door Wine Festival – Adelaide will be set up in wine regions, representing the more than 100 wineries which will be taking part, within the  sensational space of the Adelaide Convention Centre.  South Australia’s wine growing areas will be presented in a trail format, allowing the visitors to sample both the wine and some of the food specialities, providing a genuine regional experience.  The tickets will be produced in the form of passports and will list the 100+ wineries, grouped by region, with each wineries name, address, phone and website so that you will be able to follow up on any that particularly take your fancy.  Also planned are a Farmers Market food court, Festival competitions, Fringe performances, a Kid’s Corner and a Varietal View area.  The $20 passport includes a free Riedel glass, a $5 token for a glass of wine, unlimited wine tastings and the chance to win Beryl, the Smart Car or, for $45 you can purchase a VIP pass which includes a goodie bag with over $100 worth of produce!  The VIP passports are limited to only 1,000, so you need to be quick for those.

One of the most exciting aspects of the three day event will  be the Master Classes.  These events will have very strictly limited numbers and promise to be very special indeed.  There will be classes to suit all tastes and levels of wine education, from an introductory level, to a wine and  chocolate matching to the noteworthy  A+ Australian Wine Master Classes which will be the launch of their consumer tutorials.

In September of this year Australia hosted the Landmark Australia Tutorial.  This event brought together 14 internationally noted wine experts who conducted a week of tasting and Master Classes with a view to promote international recognition of Australian wine.  Of these experts, only two were from Australia and one of these, Tony Love, will be presenting the South Australian Regional Classics that featured in the invitation only Tutorial.  The Master Classes will also feature leading identities from Australia’s wine world such as wine writer Max Allen and international wine marketing guru Paul Henry.  These interactive sessions promise to be particularly exciting as, with the numbers limited to only 30 people per session, they will be a chance to have a very up close and intimate experience with some of todays leading wine personalities.  Max Allen is only doing two of these classes and Paul Henry is only doing one, so I imagine these will be snapped up pretty smartly and I’m told the tickets for them will be on sale by Thursday 25 November – here!

The Cellar Door Wine Festival – Adelaide will be a very important and exciting landmark for SA wine and the timing of it gives us the opportunity to showcase our wine  products optimally to our international visitors.  It will be a big undertaking and I will keep you up to date on some of the other exciting features of the Festival between now and the big weekend!

If you want to be among the first – and few – to take advantage of the Master Classes, the tickets for them will be going on sale here.  The general admission and VIP passports are available right now at the same place.

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« What’s in the box – 17/18 November
What’s in the box – 24/25 November »

Reader Interactions

Comments

  1. celia

    November 24, 2010 at 7:43 pm

    How can this be, Amanda? How is it possible that SA has never had its own wine festival before, when almost everything in my cellar comes from there? Should be one heck of an event! 🙂

  2. Lorraine @ Not Quite Nigella

    November 24, 2010 at 8:19 pm

    Wow this sounds like a very serious wine lovers event! 😮

  3. Amanda

    November 25, 2010 at 9:32 am

    Celia – I was completely amazed when I was told that too – it just seems silly that it has never happened before.
    Lorraine – I honestly think that this is going to be a remarkable weekend!

  4. Anna Johnston

    November 25, 2010 at 12:26 pm

    Oh My. As I read through your post Amanda I was holding my breath & mentally trying to figure out if I can attend…, maybe… I’m going to try and attempt moving heaven on earth to be there. I can’t believe SA has never had a wine festival… when I think of SA I think wine and some of the best food, incredible isn’t it but very exciting news, thanks for sharing.

  5. Kate

    November 26, 2010 at 5:32 am

    That event sounds FABULOUS and I would adore to own Beryl.

  6. cityhippyfarmgirl

    November 26, 2010 at 12:31 pm

    Looks like SA is the place to be. That sounds like a super weekend…I always wanted to go to WOMAD as well.

  7. Amanda

    November 26, 2010 at 2:38 pm

    Anna – It is a fantastic time to come to Adelaide . No shortage of action!
    Kate – Beryl looks very cute, doesn’t she?
    Brydie – It is a wonderful opportunity to see the best of ALL the areas in one hit!

  8. Cakelaw

    November 26, 2010 at 4:04 pm

    What fun! Obviously Feb/March is the time to visit Adelaide (I have never been).

  9. tasteofbeirut

    November 27, 2010 at 5:48 am

    sounds like an interesting event! too bad I am a bit far to attend! 🙂 I will have to hope there are a bigger variety of Aussie wines available on the shelves as a result!

  10. Sarah @ For the Love of Food

    November 27, 2010 at 11:19 pm

    Amanda you are such a great source of food (and wine) information! Thanks for the rundown – so glad I’ll be here to take advantage 🙂

  11. Chad

    December 03, 2010 at 3:40 pm

    Make sure you get in quick for the A+ Australian Wine master classes, these will be hot little tickets indeeed.

Trackbacks

  1. Win a double pass to a Max Allen wine Master Class!! says:
    19/01/2011 at 12:50 pm

    […] in November of last year I wrote a post about South Australia’s first ever state wine festival, the Cellar Door Wine Festival, which […]

  2. Max Allen Masterclass winner and now VIP tickets to win! says:
    14/02/2011 at 2:50 pm

    […] you were paying attention in my first post about the festival you might remember the brief mention I made of the Regional Farmers Market corner which will be […]

  3. Adelaide’s Cellar Door Wine Festival 2012 says:
    27/02/2012 at 2:11 pm

    […] 12 months since the very first Cellar Door Wine Festival in Adelaide, which I first wrote about here.  I’m completely bamboozled as to where that chunk of my life has vanished to as it truly […]

  4. In My Kitchen November 2013 - Lambs' Ears and Honey | A Food Blog says:
    11/11/2013 at 10:45 am

    […] supporter of Adelaide’s Cellar Door Wine Festival over the last few years, writing about it here and here. It is a hugely successful event and one that showcases our remarkable wine perfectly. […]

  5. New South Australian Food Producers at Adelaide's Cellar Door Wine Festival 2014 - Lambs' Ears and Honey | A Food & Travel Blog says:
    01/11/2014 at 8:07 am

    […] very proud to have been associated with this award-winning festival since it’s inception (see here, here and here), enormously proud of the way it has grown and developed and thrilled to bits to see […]

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